There are so many social media platforms out there that it can be hard for home decor companies to know and understand why they should be using Pinterest as one of their social media platforms. Tailwinds is an app that helps home decor companies to showcase their products on Pinterest.
Tailwinds is a social media app that is set up to help you schedule and repin your Pinterest pins. With Tailwinds, you also join a tribe with other like-minded individuals or companies. Tailwind tribes agree to collaborate and share each other’s Pinterest pins. Tailwinds and Pinterest is a great platform for the home decor industry.
Many home decor companies only think about Facebook or Instagram for their social media platforms and have forgotten about the importance of a platform like Pinterest. The Tailwind App is designed to help to make your Pinterest pinning easier.
Here are 7 reasons why we like the Tailwind app for Pinterest:
1- Pins are a Great Way to Get Your Content Out
One of the best things about Pinterest is that Pinterest also acts as a search engine. Many times when you are doing an online search, Pinterest will show up on the first page of the Google search results.
This is very different from other social media platforms such as Facebook or Instagram where most of your content is limited to those who follow you or like your page.
Pinterest has the ability to reach out to a wider audience than just a Google search result. Simply put, Pinterest is a search and discovery platform.
Because Pinterest is a search and discovery platform it is very important for home decor brands to be active on Pinterest. It is an additional way for people to be able to find about you and your brand through an online search.
The search and discovery reason alone is the one reason why everyone in the home decor industry should be active on Pinterest. This is where a platform like Tailwinds comes in handy since, with minimal effort, they will help you be an active Pinterest user.
There is no doubt that most people who are serious about Pinterest and pinning are usually also on an app like Tailwind. Many people who are earning large incomes through Pinterest are also on Tailwind. This alone is the reason why you cannot ignore an app like Tailwind.
2- With Tailwinds You Can Schedule Your Pins
As more of the world is going online so is a huge change in the way companies need to market themselves and their products. Information is now very important. Through Pinterest, Tailwinds helps you get your information out there.
In other words, you can set up your Pinterest pins to go onto your boards without you manually having to pin each one. This will allow you to be active on Pinterest with very little effort on your part.
Pinterest like another social media platform likes to know that you are active on their platform. Tailwinds help to simplify your Pinterest pinning by randomly pinning these pins for you.
I have been using the Tailwinds app for almost a year. I have to say that I have found it to be easy to use. I like the fact that Tailwinds helps to put my pins on my Pinterest boards so that I do not have to do it manually. Like most people, I just do not have the time or energy to be on Pinterest every single day.
3 – You Join a Tailwind Tribes
The Tailwinds app is all about collaboration between like-minded individuals and groups. A tribe is essentially a group of like-minded people who all agree to help each other to pin their pins. It is kind of a “you rub my back and then I will rub your back kind of platform.”
In order to remain on a tribe, you need to follow the tribe rules. The tribe rules can be anywhere from every pin you must also pin another tribe members pin. Or for some tribes, it is 2 to 1 meaning you must pin 2 tribe members pins per your 1 pin.
What the tailwind tribes do is it helps you to get your pins out to audiences you would not normally reach. It also helps you to be able to see what is out there being pinned by other Pinterest members.
4 – Tailwinds Will Keep You Updated
The world of social media and marketing is constantly changing. Pinterest is no exception to this rule.
This is one of the great things about joining an app like Tailwinds. Not only do you join tribes with like minded people, and schedule your pins so you do not need to worry about going on Pinterest each day, but Tailwinds will also help you keep up-to-date on the latest things that are happening on Pinterest.
Tailwinds provide a lot of free training about Pinterest and social media. I have listened to many of their online courses and have found them to be very informative. It helps me to be able to stay on top of all that is happening in the world of social media. This kind of social media information and training is invaluable.
5- Tailwinds Will Give You Data
Tailwinds give you a lot of data about how many people are looking at your pins and how successful your pins are. It will also help to show you which tribes are successful and which ones are not.
Each month I will look at their data and I will see how well my pins and tribes are doing. This is just another avenue to see how successful my efforts are with my social media marketing.
In the past, there have been several times when I have changed tribes because one tribe was not performing very well. Tailwinds allow you to change tribes or to join a tribe at any time.
6 – Tailwinds is A Top App for Pinterest
Pinterest pins are all about the visual content. In an industry of home decor and home furnishing, people want to see things visually before reading anything.
Pinterest offers a great opportunity for brands or companies that are small to be able to get their ideas out there to a wider audience. Pinterest’s search results are 97% unbranded because people are looking for information and inspiration. This presents an opportunity for many people in our industry to get their designs and ideas out there to a wider audience.
The Tailwinds app is by far one of the easiest ways to be able to get your pins out to a wider audience.
7 – Saves You Marketing Time
Marketing your products is much harder today than it has ever been. One reason is that there are so many avenues and ways that you must market yourself and your product.
This is one of the reasons why we appreciate the Tailwind app. The Tailwind App helps to save money and time by scheduling our pins while getting our pins out there on the giant worldwide web.
If you are looking to increase your social media through pins and Pinterest, Tailwinds is a must-have app for many reasons. It is one of the most cost-effective ways to get your pins out to a large audience.
If you are interested in finding out more about how we can help you create, develop, and manufacture home decor and home furniture products in Asia, we would love to hear from you. Feel free to contact Mondoro and Anita by clicking here.
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