Over the last 10 years, the way companies do their marketing has changed dramatically. Social Media has now become the norm of marketing.
Social Media is very important for home decor companies. Our 4 top social media platforms for the home decor and home furnishings business are 1) Pinterest, 2) Instagram, 3) LinkedIn, and 4) Facebook. We believe each of these can help give you brand recognition for your home decor brand.
Some of you may have noticed that we did not mention Twitter We know that a lot of brands use Twitter. Though Twitter is a very good social media platform we do not feel it is the best platform for the home decor and home furniture industry.
Our number one pick for the home decor business for a social media platform is Pinterest. Here is the reason why we love Pinterest:
Pinterest acts as a search engine
Yes, that is right, Pinterest is not just a social media platform but it also acts as a search engine. How many times have you done a search and there you see as number one or two on the google search results also link to Pinterest? This is because Pinterest is no longer just about social media, it is also a search engine.
Why does this matter? Well, it matters because through your pins it helps to drive people to your brand and also your website. I find that I get more links from my pins to my website than any other social media platform.
Pinterest is visual content
Pinterest is a completely visual platform that is great for the home decor and home furniture business. This means that every single pin you put up should have visual content to it along with some tags and keywords and a link to your website.
Can use Tailwinds to give your pins more reach
Tailwinds allow you to join some Tribes. A tribe is a group of people who have a similar interest as you do such as Home Decor or Home Decor blogging. The Tribes have rules in that usually you share your pins and then you need to share some of their pins of other tribe members.
What this does is it helps you to get your pins onto more boards and increase your reach. It is a kind of “I help you and you will help me” kind of program.
Tailwinds also allow you to schedule your pins ahead of time so you can be pinning 10, 15, or even 20 pins per day without having to open the Pinterest app.
Our next favorite social media platform is Instagram Here is why Iove Instagram:
Visual look of Instagram
We like the visual look for Instagram. Pinterest normally has pins that are taller than they are wider. Sometimes this can mean that you need to cut off parts of a photo or only show parts of a photo. But most Instagram posts are square. We find this a very nice visual size to put up content.
A Social Platform
We find that generally speaking, we get a lot more comments on Instagram posts than some other social medial platforms. More comments, thumbs up or more likes shows that people are engaged or at least engaging with the content.
Great Way To Tell Your Story Through Photos
Instagram is basically a photo story app. So it is a great way to tell your story. You can show people what you do through the stories and messages your share online with your Instagram followers.
Our third social media platform that we like for the home decor and home furniture business is LinkedIn. Here is why we like LinkedIn:
LinkedIn is not about being social as much as it is about being professional and giving brands a chance to find ways to open doors and find contacts through LinkedIn. Of all the social media platforms, LinkedIn is the only platform that is truly made to be a professionally focused social media platform.
Search Engine Optimize Your Profile
LinkedIn allows you to search engine optimize your profile. You can do this by adding specific keywords to your profile, summary, and work experience.
Unlike many of the other ssocial media platforms, LinkedIn will allow you to actually export your connections. So you can export and manage your LinkedIn contacts in a contact management system.
Our fourth choice is Facebook. We understand that a lot of people use Facebook, but we have found that Facebook has made it a lot harder during the last few years to see what all your Facebook friends are posting. But despite this we still use Facebook and here are the reasons why:
Top Social Media Platform Used Worldwide
Facebook is still the top social media platform being used throughout the world. Just by that fact alone means that every company should be on Facebook.
Can Set Up a Company Page
Facebook allows you to set up a company page. Many companies may only use that company page instead of their website. This page usually makes it quite easy for people to contact you or message you.
Can Post From Instagram
One of the things we love about Facebook is that you can post the same content you have put on Instagram to your Facebook Page with just a click of a button. So if you are already posting on Instagram, you can also post the same content directly to your Facebook page.
To post to Instagram, Facebook, and LinkedIn we schedule and post via the program Hootsuite. Here are the reasons why we like and use Hootsuite:
Can Schedule Posts
Hootsuite allows you to schedule your posts at the time you want to schedule them and for the day you want to schedule them. This means you can set up posts weeks or even months in advance. This saves you a lot of time.
Easy to Use
We find using Hootsuite as very easy to learn. This makes it a great choice to help you manage your social media.
Send You Data
As with any social media program you should keep track of the data. We like how Hootsuites will send us reports and show us the data for our posts. This helps us to look at our ROI (Return on Investment) for our social media marketing.
If you are going to pick 4 social media platforms to use for your home decor and home furniture business promotion, we suggest using Pinterest, Instagram, LinkedIn, and Facebook. Each one of these platforms can help give you some very good brand recognition.
What Are Some Common Product Sourcing Errors?
We have found 5 of the most common product sourcing or procurement error. The most common errors are 1) if it looks too good to be true it probably is, or 2) a supplier trying to reel us in with a catch and bait kind of pricing scheme, or 3) not really understanding what the vendor can do for us, or 4) the vendors expecting more orders and quantities than we can give them and 5) not properly vetting the vendor and who they are really are and are capable of manufacturing.
What Does It Mean To Have a Social Conscience?
There is talk these days about having a social conscience. To have a social conscience is about being concerned about the problems or injustices of society or just simply caring about those who are less fortunate. There are many in the world who suffer under extreme poverty and are living on less than 1.9 USD per day. This is why it is important that we all seek to find ways to have a social conscience and help those who are less fortunate than we are. The one gender who suffers the most in the world is women and girls. This is why at Mondoro we seek to find ways to work with small women-based enterprises for our manufacturing needs.
To find out more about having a social conscience you can read our blog Having a Social Conscience, What Everyone Should Know by clicking here.