Social Media is no longer an option for most companies but a necessary part of marketing, communicating and doing business with their customers. Despite this, many people wonder how does social media really help with communication and marketing?
Social media helps give marketers a voice to communicate directly to their followers and fans. It helps brands to tell their stories directly to their audience. Social media helps improve brand loyalty while giving marketers a great way to understand their audience fully.
Social media also helps brands build relationships while at the same time being very cost-effective; anyone can start to post on social media and build followers.
Below are 9 of our top reasons how social media can help with communication and marketing.
Social Media Gives Marketers A Voice
Social media helps gives marketers a voice; this is a unique voice that marketers did not have before social media came about. Marketers can talk directly to their customers through social media and have a direct and personal conversation with their customers or potential customers.
One of the great things about social media is that marketers now have a direct and unique voice. The brands can have a voice directly to those interested in hearing from them. In other words, the followers of the brands or company can hear directly from the company.
Interestingly, What Apps has become the most popular app of Social Media. In other words, people like What App more than any other platform – even more than Facebook.
Social Media Helps You Tell Your Story
Social media helps a brand to be able to tell its story. For example, a brand can tell some very personal things about their lives directly on their social media audience.
If done correctly, this can almost be like the social media followers are receiving inside information or an inside scoop about a brand or company. When a story is told correctly, the brands can tell their story directly on social media over a period of time.
Right now, over 73% of all social media users are using social media to follow brands, research brands, or products. This continues to grow. So what this means is that a majority of social media users are using social media for hearing a story about a brand or company.
Social Media Helps Improve Brand Loyaity
Social media helps a brand to be able to improve brand loyalty. This means that a brand can speak directly to their followers who actually want to follow them and know about them. They can improve the brand loyalty of their customers.
Social media can also help others know about their brand and understand more about what they do; these new interested followers may become loyal customers one day.
Social Media Gives Marketers A Way To Communicate
Social media gives marketers a way to communicate. Some brands communicate with their customers daily; this means that their loyal fans start to depend upon hearing from their brands via social media.
Through their social media content, the brands can communicate directly to their fan-like never before. Through social media, the brands can get into the living room, homes, cars, and lives of their fans, never like before.
Social media usage continues to grow. About 1.4 million new social users every day are signing up for social media, which means that worldwide there are over 4.33 billion users and growing.
Social Media Helps Marketers Understand Their Audience
One of the great things about social media is that it is a tool for brands to understand their audience. A brand can understand things about its audience that it can not find anywhere else.
What is happening is that many privacy laws and other laws are going towards more privacy protection for social media users. This is a trend for social media marketers that will not go away and will continue. So marketers will have to be more clever in finding data on their users, which were once easy to find.
Here is an interesting statistic – it is estimated that by 2023, social media users over 65 years old will outnumber those 18 to 24 years old. This means that social media companies also need to talk to this demographic of social media users.
Social Media Helps You Communicate Your Message in a Relaxed Way
Social media allows marketers to be able to communicate their message to their followers in a relaxed way. This does not mean that you need to show all your family or private photos to all your users, but social media gives you a way to talk to your audience in a more relaxed and personal than other ways of marketing.
This is an opportunity for most marketers to reach people in a way they never could before.
Social Media Helps You Be Social
Brands on social media are seen as social. In other words, active social media brands are also seen as social because active social media brands can find out a lot about their followers and competition.
If you want to be seen as a social brand, you need to be on social media. This is because social media is no longer just an option for most companies and brands but is an essential part of their marketing strategy.
Social Media Helps You Build Relationships
As social media is becoming more, social media can help marketers build relationships with their audience. This relationship will become more important, especially as more privacy issues come into the Internet and, in particular, social media.
Marketers who have a relationship with their followers will be at an advantage because they will know and understand their followers and their audience; they will have a social media relationship with them.
There is really no other way that allows a marketer to have a personal social relationship with their followers than social media. This is one of the great advantages of social media, making social media such an important marketers tool.
Social Media Is Cost Effective
One of the great advantages of social media for marketers is that social media is cost-effective. Yes, it can be very time-consuming, but it is also extremely cost-effective for marketers.
Social media platforms are completely free. This means that a marketer does not need to have a huge marketing budget to use social media for their brands successfully.
It is perhaps one of the greatest advantages of social media in that the barrier to entry is low. Almost anyone can enter social media and compete with bigger brands on social media.
Social media is here to stay. Social media is also an essential way for brands and companies to interact with their clients and potential client base.
If you are interested in finding out more about how Mondoro can help you create, develop, and manufacture great home decor and home furniture products, don’t hesitate to contact me, Anita -at my email by clicking here or become a part of our community and join our newsletter by clicking here.
Why Do Social Media Strategies Fail On Implementation?
Social media strategies usually fail on implementation because there is no social media strategy in place. Companies and brands have also taken social media out of social media, and they forgot that social media is all about people. Their social media posts no longer feel real or do not interact with their audience.
You can read more at Why Do Social Media Strategies Fail On Implementation? by clicking here.
What Are Our Top 4 Social Media Picks for the Home Decor Business?
Social Media is essential for home decor companies. Our 4 top social media platforms for the home decor and home furnishings business are 1) Pinterest, 2) Instagram, 3) LinkedIn, and 4) Facebook. We believe each of these can help give you brand recognition for your home decor brand.
You can learn more by reading our blog Our Top 4 Social Media Platforms for the Home Decor Business by clicking here.