The global supply chain and customer value are interlinked; most customers do not think about the supply chain and all that it takes to enhance the customer value within the supply chain.
Proper management of the global supply chain helps to enhance the customer value and experience. The global supply chain is highly complex. Many parts and pieces must all work together to ensure the customer receives the desired product at the quality, quantity, and price they need. Global supply chain management’s role is to ensure the customer is pleased with their results.
Global Supply Chain Management Is Designed For Enhanced Customer Value
The global supply chain design is designed to bring high-quality products from the supplier to the consumer or customer. In the worldwide supply chain, the supply chain management must look to enhance the customer experience with the highest quality, the best price, and the shortest timeframe for delivery.
All of these things help to maximize customer value. When the supply chain works well, the customer gets a high-quality product at a fair price and on time. When the supply chain does not work, the customer is left without the products, or they need to pay a higher price.
That is why the global supply chain is set up to keep the customer in mind and enhance customer value.
The Global Supply Chain Is Very Complex
When you talk about the global supply chain and the enhanced customer value, everyone within the supply chain understands how important this is. But the truth is that the global supply chain is very complex; things do not always function as they should.
The global supply chain depends on a host of professionals working in many different complex areas to help ensure the entire supply chain runs smoothly. Everything from sourcing raw materials, manufacturing products, and getting the products shipped to the customer’s hands is very complex.
Even what many may think is simple as importing or exporting a product can require high skill and in-depth knowledge of the product along with many government processes and legal issues. Every country, whether for export or import of goods, will have forms and policies that must be followed; these forms and policies can become a barrier to the global supply chain.
Implementation of Supply Chain Management Can Help Enhance Customer Experience
There are many ways that good supply chain management can help to enhance the customer experience.
Here are some of the primary ways that we see how proper global supply chain management can enhance the customer experience:
Product Or Raw Material Procurement Enhances Customer Experience
Procurement is about purchasing the product, including the raw material; supply chain management must understand all aspects of the product they are buying or procure. If they fully understand all the technical aspects of a product, it can be sub-quality or not be produced up to standard; this can result in the customer not getting the required product.
Any delay in procurement can ultimately hurt the end customer. That is why the products are procured or purchased when the supply chain functions correctly, so there will always be stock and no delays.
No Interruptions In The Supply Chain Is The Goal To Improve Customer Experience
Ideally, with good supply chain management, there should be no unexpected delays or interruptions within the supply chain. Any delays in the movement of raw materials and final products should be minimized.
With efficient supply chain management in place, goods will continue to flow through the supply chain; the customer can receive the products at the quality, quantity, and price they desire.
Efficiency And Effectiveness Are Increased With Proper Supply Chain Management
A supply chain that was operating and managed well is efficient and effective in all areas of the supply chain.
That is why the global supply chain is so important. It is not just about moving goods from one part of the world to another, but it is about moving them in the most efficient, effective, and cost-effective manner possible.
Someone who has maybe never worked in the global supply chain may think that all of this sounds very easy. But the truth is as the world has become more complex, so has the global supply chain.
Unrelated delays in one part of the world can affect another part of the world. All of these things can negatively affect the global supply chain. That is why the supply chain management must be on top of all these changes to pivot or make the necessary changes in time to minimize any issues within their supply chain.
Minimal Quality Complaints And Other Issues Help Ensure Customer Satisfaction
The goal of the global supply chain is to enhance the customer experience and have a minimum of quality and other issues. Complaints, especially unnecessary complaints, can kill and hurt a business.
Supply chain management fully understands how quality affects the customer, so their goal is to always get the products to the customer on time and minimize any quality complaints or other issues. This should always be at the forefront and the goal of any supply chain management.
The global supply chain is and continues to be a very complex operation. Anyone working in the worldwide supply chain must understand all the parts and pieces of that supply chain to do their role as effectively and efficiently as possible.
This has always been and continues to be the global supply chain challenge. But it is also why proper supply chain management will help enhance the overall customer experience.
If you are interested in seeing how Mondoro can help you with your strategic sourcing and be part of your global supply chain– we would love to talk to you about how we can help you.
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To learn more about loading a dry shipping container, you can read our blog on What Is The Difference Between Supply Chain Management and Logistics? by clicking here.
