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Hi, this is Anita from the Global Trade
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Gal. Today I want to talk a little bit
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about product development. And actually
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being able to develop a product really
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is a skill. It requires some very
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specific skills to be able to get
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something created or something produced
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that can basically sell or something
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that the client wants or the customer
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wants. So today we're going to talk a
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little bit about that. There's several
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steps that we take to be able to do it.
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In fact, we have you know five basic
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steps. We're going to talk about
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everything about those different steps.
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The first step is what we call creating
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concept and collaboration. You know,
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basically creating is basically there's
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an idea. Somebody has an idea. Maybe
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it's a sketch, a mood board, a Pinterest
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image, or you know, just a color
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palette. Someone has this idea. They
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say, "Here is what we're looking for.
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Here is what we want to have produced."
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You know, at Muro, we don't just accept
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concepts, we collaborate on them. We
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tend to work together a lot with our
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customers because to be able to create
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something especially over in Asia that
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will work in manufacturing. We honestly
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believe that it's very important to
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start at the very beginning with the
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design or with the concept and then to
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be able to collaborate with that and to
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work together with that and say this may
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not work but this will work because
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sometimes you know things that people
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ask us to do they may look great on
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paper but they may not work you know for
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the cost or they may not work for the
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actual production. So we'll look at
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everything from the materials, the
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shapes, the finish to the functionality.
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You know, we don't just make
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assumptions. We'll really, you know,
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check it out. We'll talk to people and
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say, look, can this be done? Can this
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not be done or how could this be done or
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how can we do this? How can we, you
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know, provide, you know, this type of
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product and how can we essentially make
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it work? At this creating stage too, a
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lot of times we like to provide things
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like color chips, finishes,
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you know, other types of materials that
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might be used because, you know, one of
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the problems is is that what you might
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think will be a color and what what we
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might think might be different. So, we
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want to make sure that we're all on the
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same page when it comes to that. The
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next step is the developing phase. So
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now that you have the concept down,
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everybody's on the same page, we've all
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collaborated together would be
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developing and let's make a sample,
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let's do a prototype. Working together,
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selecting the exact finishes, you know,
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developing is about building a physical
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version of the product itself because
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there's lots of things that can happen
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when you actually try to build the
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physical version of the product. You
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know, it could suddenly be that you
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might decide, oh, we thought this looked
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great on paper, but we might have to
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change this, or we might have to do this
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instead of this. You know, not
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everything that you put on paper is
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going to look great. Of course, the idea
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is that you want to get as much down on
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paper as you can so that you don't have
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to end up having to throw away a sample
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because the sample's not right. Because
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the prototyping phrase can be quite
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expensive, especially if molds are
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required, you know, those can add up to
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be quite expensive. the specific
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materials and you need other things.
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This of course can all you know cost
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money and it can also take time too can
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be time consuming to be able to get it
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all done. You know we understand that
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this stage can be expensive that you
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know but if you start to cut corners and
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start to say let's go right into
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production there are going to be
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problems here. So we highly recommend
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that everybody get a sample, get a
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prototype, get a confirmation sample,
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pay for you to physically see that
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sample and confirm that sample and then
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do any type of changes you need on that
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sample before production. The next step
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is would be the sample review and
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approval. So this is where you know you
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will approve the sample. You'll look at
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the sample. This is one of the most
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critical and important steps in the
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entire production process. This is where
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we send the finished sample to you. You
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review it. You have an opportunity to
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inspect it. You can decide, is this
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exactly what I want? Are there any
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adjustments that need to be made here?
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And if it's a significant adjustment,
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you probably want to do a new sample to
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make sure. In fact, if you're ch totally
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changing a shape, totally changing a
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color, starting over again, you may want
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to make sure that you do a new sample on
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this. If it's a minor one, you could
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probably get away without having to do
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new sample and go right into production.
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The fourth step in all of this then
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becomes once the sample's approved,
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everybody's on the same page, we all
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have the same documentation, becomes the
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manufacturing process. This is where we
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go into fullscale manufacturing that
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this is where, you know, your vision
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really comes to life. You know, this is
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where you're actually going to see those
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products come off of the production line
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and to be able to be produced. And then
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the last step in all of this becomes the
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packaging and delivery. Because normally
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a sample will not be packaged as it's
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going to be packaged for the final
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production. Why? Because a lot of times
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the factory may not be able to purchase
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just that one piece carton. They may not
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have all the packing material needed
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that they need. Instead they might need
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to be able to buy some of the packing
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material. There can be many different
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reasons for this, but normally you know
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the packaging will come out at the um
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once the sample has been produced and
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you know may maybe you know you did a
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drop test on the sample and you found
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that the packaging you originally
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thought would work is not going to work.
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So we have to improve the packing,
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change the packing. So there can be lots
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of things that can happen you know again
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with this packaging phase that we have
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here. You know you might ask well why
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does this process work for product
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development? And here's a couple reasons
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why I feel like this process works. One
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is we don't take shortcuts. You know, at
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every phase, whether it's a create the
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creative phase, we're trying to put as
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much as we can down on paper, getting it
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down on paper. Whether it's a sample
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phase, we're saying like, let's get a
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sample. You look at the sample, you
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confirm the sample. We don't take
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shortcuts on any one of the phases. We
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make sure to have good communication.
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Communication is the heart of this. It's
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the heart of what we do. We want to make
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sure that, you know, photos are taken,
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things are documented, so there's
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communication the entire way. We believe
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in flexibility. If there's something
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that needs to be customized or there's a
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special feature, we will work to try to
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make it happen. Like I said, something
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that something which is on paper may not
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look as good in person. And vice versa,
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something that looks bad on paper may
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look wonderful in person. That's why the
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sample phase is so important. And
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finally, I'd have to say at at Muro, we
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really believe in this whole process. We
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believe in the the creating process. We
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believe in the development process, the
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manufacturing process, in watching
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things being created and to the shipping
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until it reaches the hands of our
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client. We really believe in this. So,
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we hold ourselves to a high standard.
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You know, quality isn't optional. We
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understand that quality is very, very
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important. that it doesn't matter
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whether somebody gets a a great design,
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if the quality is no good, then there is
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a problem. So, we really believe that
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quality is essentially and very
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important to what we do. You know,
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developing a home decor and home
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furnishing product is a journey and it's
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not always easy. It can take time and
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not everyone can do it. Not every
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factory wants to do it. Like there's a
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lot of factories that just really don't
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want to do it because they understand
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how much time it takes, how difficult it
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is. They understand that, you know, it's
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expensive on both ends. I always say to
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my customers, you know, we don't earn
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money on development. We don't make
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money on samples. You know, even if we
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charge extra on samples, we do not make
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money on samples. Nobody makes money on
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samples. And even the first production
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run, we make a little bit but not much
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money. We really we really make our
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money in previous production runs. Why?
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this and watching over this takes a lot
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of time and there's something called
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economies of scale which the more you
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produce something the easier it becomes
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and you don't reach those economy of
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scale until you really have produced
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something for quite a while. So you know
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just developing samples and just
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developing prototypes
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nobody makes money on that. In fact we
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all lose money on that. That's why it's
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very important that anyone that's
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looking to do this understands this
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process that you know it's going to cost
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money to do a prototype, you know, but
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at the same time you have to do it
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right. You have to put things down on
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paper. It has to be documented. You
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can't just do samples out of anything.
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You have to really make sure that the
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sample is right. And once the first
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sample's right, then you can move to the
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other samples and get the rest of them
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right if they're all similar. If you'd
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like to be able to read more about this,
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the home decor product development
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process from creating to manufacturing,
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we have a blog post we've written on
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this. We will put a link in our
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description of for the blog post. We
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hope that you will check it out. If
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you've enjoyed this uh podcast video,
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please give us a thumbs up, subscribe.
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